At The Attendant, a cafe in east London, staff attempt to make customers aware of the story of the beans that they are drinking and the impact they are having by choosing to drink ethically. For a start, it can make coffee farmers up to three-and-a-half times better off, according to figures from the UN’s World Intellectual Property Organisation (Wipo). Ryan de Oliveria, The Attendant's co-founder and chief executive, says the extra income allows farmers and their families to have a better quality of life. It also makes investing or reinvesting in their business possible.

Wipo’s figures show smarter processing, branding and marketing make a huge difference to the growers and their communities. Technology now means that the beans can be tracked all the way from the farm to the cup. The research shows that for a pound (454g) of beans going to a supermarket, the export price is $1.45. Most of this goes to the farmer. The price almost doubles when the beans are headed for large western coffee chains. But farmers exporting their beans to artisanal cafes make over $5 per pound. That's because the coffee aficionados who frequent these places are happy to pay more.

It seems that it’s a win-win situation for the farmers, cafes and consumers. So much so that more established coffee businesses are jumping on the band wagon by buying up artisanal rivals who have already embraced this way of doing things. If that’s the case, then the future of coffee production looks a little fairer for all. And that’s something that should get anyone up on the right side of bed. 

【Paying more for ethical coffee 付高价喝一杯“道德”咖啡】相关文章：

★ Going forward 从今往后

★ The language of smartphone addiction 从“手机瘾”衍生出的新词

★ Entertainment, amusement, recreation 和 pastime 四个表示“娱乐”的名词

★ The problem with disposable coffee 外带咖啡纸杯的“回收难题”

★ Prize for cracking brain's 'feel good' system 三位科学家因破解大脑“奖赏系统”获奖

★ Inverted，upside down 和 reverse 三个表示“颠倒”的单词

★ Charge, fee, fare, cost 四个与“价格、费用”相关的单词

★ Getting something for nothing 天下没有免费的午餐

★ Almost, nearly, more or less “差不多”的三个近义词

★ A slap in the face 一记耳光