But these statistics, which we will review in detail below, use broad definitions of the gig economy. They often lump together strategy consultants, freelance designers, musicians, drivers for ride-sharing apps, day laborers and people who work for temp agencies.
And the headlines about these studies on the gig economy usually conflate full-time freelancers, part-timers and people who had only one gig in the last year. All of these are part of the picture, of course. But if you’re trying to understand how many people work in the gig economy instead of in a traditional job, you need to rule out people who freelance as a side hustle or who are only dipping their toes in.
At Nation1099, our focus is on the knowledge work part of the gig economy — people selling professional or creative skills on a freelance basis. And, as we want to help professionals get better at managing and growing their freelance businesses, we’re interested to understand how many people are full-time in the gig economy.
So, in this ultimate guide to gig economy data, I’m going to round up and summarize all the reports, surveys and studies we can find. But I also have a secondary purpose of trying to answer the questions that interest us most: How many people are actually “making it” as freelancers? How many are freelance instead of in a traditional full-time job?
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For now, here’s our conclusion: Based on this synthesis of all the high-quality studies we can find, we estimate that approximately 11 percent of the working adult population in the U.S. are working primarily as full-time independent contractors in the gig economy.
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