Ethos, Pathos and Logos – Aristotle's modes of persuasion
亚里士多德说服方式三要素:人品诉求、情感诉求、和理性诉求
The Rhetoric was developed by Aristotle in Athens between 367 to 347 BC and 335 to 322 BC.
这种修辞法是古希腊哲学家亚里士多德在公元前367-347年,以及公元前335-322年间创造的。
In his own words: 'Of the modes of persuasion furnished by the spoken word there are three kinds.
按他自己的话说:“口语中有三种劝说模式。”
The first kind depends on the personal character of the speaker [ethos]; the second on putting the audience into a certain frame of mind [pathos]; the third on the proof, or apparent proof, provided by the words of the speech itself [logos].
第一种取决于说话者的个人性格(人品诉求),第二种取决于能否调动听众的情绪(情感诉求),第三种取决于言谈中透露出的证据,或者说明显证据(理性诉求)。
Persuasion is achieved by the speaker’s personal character when the speech is so spoken as to make us think him credible.'
当言谈非常口语化时,说服效果是由言谈者的个人性格达到的,要让我们觉得可靠。
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