Fixing troubled Chinese sportswear firm Li Ning Co. could be an Olympian task for new boss Jin-Goon Kim.
对于新官上任的金珍君(Jin-Goon Kim)来说,解决中国运动服装企业李宁有限公司(Li Ning Co.)的麻烦可能是项艰巨的任务。
Li Ning─named for its founder, a former Chinese gymnast─has struggled in the face of competition from foreign rivals such as Nike and Adidas, as well as lower-cost local brands. Its shares have tumbled 86% in Hong Kong from their peak in 2010, and are down more than a third since January. Profits in the first half of this year were down 85% from a year earlier. Mr. Kim was recruited as executive director four months ago from private-equity firm TPG Group─a major investor in Li Ning, one of China's biggest sportswear retailers. He has previously turned around businesses including Dell's South Korean unit and Chinese shoe retailer Daphne International.
面对耐克(Nike)和阿迪达斯(Adidas)等外国同行及本土低成本品牌的竞争,这个由中国前体操运动员李宁创立的同名公司如今举步维艰。该公司在香港上市的股票距2010年峰值大跌了86%,今年1月以来的下跌幅度超过三分之一。今年上半年,公司利润同比下跌85%。四个月前,金珍君从私募股权投资公司TPG Group加盟李宁,任执行董事。TPG是李宁的主要投资者,而李宁又是中国最大的运动服装零售商之一。此前,戴尔(Dell)韩国子公司和中国鞋业零售商达芙妮国际控股有限公司(Daphne International)等企业曾在金珍君的手里重现生机。
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