“‘金拱门’听起来还没有咱们“沙县国际”洋气,怎么配得起麦当劳叔叔的身份和段位?”
“‘金拱门’一开,乐得那位长期屈居城中村的青年华莱士都要开香槟庆祝了:这回名字总算比金拱门大表哥高级了吧?”
一听就咬不动啊……
Picking a Chinese name can be tricky for foreign brands. US home-sharing company Airbnb earlier this year chose “Aibiying,” or “welcome each other with love,” for its Chinese operations, but the name was badly received for being difficult to pronounce. Last month, NBA team Dallas Mavericks asked its fans to come up with a new Chinese name because the current xiaoniu is a mistranslation, meaning “little cows.”
选择一个中国名称对一些外国品牌来说很伤脑筋。美国的共享住宿公司Airbnb今年早些时候为其中国业务选择了“爱彼迎”这一名称,意思是“用爱欢迎彼此”,但因为发音拗口遭人嫌弃。上个月,美国职业篮球联赛达拉斯小牛队请粉丝们为他们想一个新队名,因为“小牛队”其实是个误译。
麦当劳(中国)为什么要改名呢?
麦当劳回应称,麦当劳与中信及凯雷成为战略合作伙伴后,因业务发展需要,自2017年10月12日起,麦当劳中国总部的企业名称变更为“金拱门(中国)有限公司”。
McDonald’s low-key name change came after the fast food chain sold the bulk of its Chinese mainland and Hong Kong business to financial conglomerate CITIC Group and American investment company Carlyle Capital in January.
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