微信是腾讯旗下的聊天和社交媒体应用,一直在向商界进军。在中国,政府、名人以及从巴宝莉到亿滋等企业使用微信与社交媒体中的客户建立联系(发布超酷的秀场照片、特别折扣和促销活动来活跃与用户的交流)、发布信息或资讯。根据业内估计,微信如今拥有超过2000万个“公众号”,但并非都是认证账号。
WhatsApp is now jumping on that bandwagon, following in the footsteps of WeChat. In an effort to help businesses keep in touch with their customers and to make money the Facebook-owned app has begun offering ‘verifed profile’ accounts, so customers know they are contacting the right shop or service.
WhatsApp如今正准备投身于此,效仿微信。为了帮助企业与客户保持联系并赚取利润,这款脸书旗下的应用开始提供“认证”账户,这样一来客户就知道他们联系的是正牌商店和服务提供商。
Retail 零售
The world drew a collective gasp when Amazon splashed out $13.7bn in June to buy Whole Foods, bringing its cut-throat online competition to the bricks-and-mortar world of artisanal breads and organic kale. But Chinese rivals were ahead of the game. E-commerce giant Alibaba snapped up stakes in domestic supermarket group Lianhua in May and before that, in department store Intime. JD.com, which operates a similar asset-heavy model to Amazon, has outlined plans for a massive bricks and mortar presence.
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