[7]That has made Baker's job even tougher, Mercer has developed a strategy『战略』that resembles a brand ,aimed at different “sales channels. Baker also targets students, for example, she now works extra hard to get first-year students to take summer internships『实习期』 .
[7]这就使得贝克的工作愈发地艰难了,莫塞尔形成了具有其风格的战略。他们把目标置于与众不同的“销售渠道中。贝克也把目标锁在了学生身上,例如,现在她就在努力工作以使一年级的学生参加夏天的实习。
[8]For schools and recruiters alike, the rush begins in the fall, when scores of companies hurry to the campus to peddle『宣扬;散播』their charms. The preemptive『先发制人的』tactic is gaining favor. Some are now also holding meetings on broader subjects in which high - level execs『管理人员』present their firms' ideas - and drum their brands into the minds of young MBAs.
[8]学校和招聘人员感觉是一样的。高峰出现在秋天几十家公司拥进校园宣扬其诱人之处。先发制人的战术广泛得到应用。现在有一些公司就广泛的主题举办会议,在会上公司高层管理人员推出公司的理念,把他们的品牌灌输进年轻的MBAs的头脑中去。
[9]But getting in the door early and often is only the first phase of the fight. Some recruiters have also begun extending offers as quickly as possible in the fall in hopes of keeping targets『目标;对象』from succumbing『屈服』to later temptations『引诱;诱惑』. Sweeteners sometimes used by consultants and banks include tuition reimbursement『补偿』for second-year students who sign early to preempt『先占有;先取得』the competition .
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