直到20世纪50年代,“不给糖就捣蛋”才在美国风靡起来。大萧条和二战结束后,美国郊区开始繁荣起来,人们想找个由头乐一乐并结识邻居。于是,“索灵”的老习俗就复兴了,并让孩子们有借口化装打扮,在街区游荡。给“捣蛋鬼”准备的东西通常包括坚果、硬币和自制的烘焙食品,今天的大多数孩子恐怕都看不上这些东西。
That changed when the candy companies got their hands on the holiday. They had already convinced consumers that they needed candy on Christmas and Easter, and they were looking for an equally lucrative opportunity to market candy in the fall. The new practice of trick-or-treating was almost too good to be true. Manufacturers downsized candies into smaller, bite-sized packages and began marketing them as treats for Halloween. Adults were grateful to have a convenient alternative to baking, kids loved the sweet treats, and the candy companies made billions.
后来糖果公司把手伸向了这一节日,情况就发生了改变。糖果商已经让消费者相信,他们需要在圣诞节和复活节吃糖果,于是他们开始寻找一个在秋天营销糖果的同样有利可图的良机。“不给糖就捣蛋”的新风俗对他们而言简直是天赐的好运。制造商缩小了糖果包装,将一口一个的小糖果独立包装,并将其作为万圣节款待食品来推销。成年人很庆幸可以买到这么方便的零食而不用再亲手烘焙,孩子们喜欢这些糖果的味道,糖果公司也因此大赚特赚。
【为什么万圣节要吃糖果?】相关文章:
最新
2020-09-15
2020-09-15
2020-09-15
2020-09-15
2020-09-15
2020-09-15