Most Groupmuse concertgoers are in their 20s or 30s, precisely the audiences that elite orchestras are failing to reach. Symphony audiences are famously aging and decreasing in number. Corporate donations to orchestras are down, and even major symphonies have gone through bankruptcy. Attendance is declining at live artistic performances in general, like theater and classical concerts, according to a 2017 National Endowment for the Arts report. Many attendees at Groupmuse concerts aren’t classical music aficionados: They come because the concerts seem fun.
“Familiarity with classical music in our generation is so low,” said Bodkin, who is 26. “All you need is one or two of these evenings to understand that Beethoven is no joke.”
Bodkin thinks his company isn’t a replacement for symphony concerts, but is creating a new audience for orchestras. Perhaps, he hopes, current Groupmuse members will someday be the ones donating to the New York Philharmonic because they’ve grown to appreciate live classical music.
...
Bodkin says he is not a Christian, having grown up in a secular Jewish household, but he thinks of Groupmuse gatherings as something akin to church. He said people have “spiritual needs,” and these works of music, shared with real people in real time, help “block out the white noise of modernity.”
- Millennials for Mozart, WNG.com, June 25, 2016.
3. PRINCES William and Harry have told of their agony over their final phone call with mum Diana the day she died.
【White noise?】相关文章:
最新
2020-09-15
2020-08-28
2020-08-21
2020-08-19
2020-08-14
2020-08-12