Launched in 2017, Pitu has accumulated 106 million monthly active users (MAUs). While the number is not as impressive as that of Meitu’s apps, some argue that the user base of Tencent’s gaming products and chat applications, such as QQ and WeChat, gives Pitu great potential for further growth. According to Chinese app watchers, Pitu’s target audience is younger and more individualized than that of MeituPic. 80 percent of Pitu’s users are younger than 25, giving the app more room to try out more bold features.
天天P图于2017年发行,如今其每月活跃用户量已达1.06亿。尽管P图的用户数量比不上美图公司的应用,但基于腾讯的游戏和聊天软件的普及,一些人们仍认为其用户具有很大增长潜力。据应用观察员的统计,与美图的用户相比,P图的用户更加年轻,更加自我。由于其80%的用户年龄都在25岁以下,这就给了P图更多空间尝试更加大胆的设计。
In June 2017, Italian jewelry and luxury goods brand Bulgari partneredwith Pitu to promote Serpenti, its latest hexagon sunglass series.
2017年6月,意大利著名的珠宝和奢侈品品牌宝格丽和P图展开合作,共同推广宝格丽的系列产品。
4.FaceU
4、激萌
In contrast with most other beauty apps, FaceU, 激萌, focuses more on the social feature, encouraging users to video chat with friends and even strangers while playing with its fun stickers — and the strategy is undoubtedly working.
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