His team carried out an experiment in the university cafeteria where they gave vegetables seductive names and found sales increased by 25 per cent. They got rid of healthy labels such as 'wholesome' and gave identical dishes names like 'sizzlin' beans', 'dynamite beets' and 'twisted citrus-glazed carrots'. It seems that these indulgent names tempted diners to fill their plates. Brad Turnwald says that "labels really can influence our sensory experience, affecting how tasty and filling we think food will be."
In Europe, a project called VeggieEAT has also been trying to find ways to get people to eat more veg. Project leader, Professor Heather Hartwell believes in "health by stealth", subtly nudging people into eating the right things. One idea has been to put a picture of a tasty looking fruit on a supermarket trolley as a hint about buying something from the fruit aisle. She says, "Choice is a really complex thing. But this study suggests that giving vegetables an indulgent tag can help raise their hierarchy."
Certainly, eating 'twisted citrus-glazed carrots' does sound tempting, even if it just tastes like a carrot, but if it makes us eat more vegetables then that can only be a good thing for our health.
词汇表 greens 青菜、绿叶菜(多用作复数)
edible 可食用的,可以吃的
taste buds 味蕾(多用作复数)
benefit 好处
superfood 对健康有益的“超级食品”
【Making vegetables more appealing 让蔬菜看起来更加美味诱人】相关文章:
★ Cyborg beetle and the teenage brain 半机械甲虫,青少年脑部发育
★ The science of singing 歌唱背后的科学知识
★ Project、protrude 和 jut 三个表示“伸出、突出”的动词
★ Queen's taxpayer-funded costs up 13% in 2017-18 由纳税人买单的英女王花销去年增长13%
★ Fake art and vegetable orchestra 艺术仿造品交易,蔬菜交响乐团
★ Fruit and veg: for a longer life eat 10-a-day 水果蔬菜:每天吃800克可延长寿命
★ Talk nineteen to the dozen 说话很快,喋喋不休
最新
2019-11-15
2019-11-15
2019-11-15
2019-11-15
2019-11-15
2019-11-15