“It’s very different from the Amazon model,” says Tung. “We don’t buy products from brands, we don’t buy and sell and take a margin, as a channel. We service as a marketplace, a bridge between the seller and the buyer, through data. A lot of transactions happen on our platform–$550 billion US worth of gross merchandise value a year. The largest commerce platform on Earth. It’s bigger than Walmart. Much bigger than Amazon.”

董本洪说：“阿里巴巴和亚马逊的运作模式完全不同。阿里巴巴不从品牌那里购入产品，所以我们既不是卖方也不是买方，更不从中抽取利润，阿里巴巴不是一个渠道。我们以市场的形式存在，通过数据连接买家和卖家。阿里巴巴每年的交易总商品价值为5500亿美元，是全球最大的贸易平台，远超过沃尔玛，也比亚马逊大得多。”

If you want to make analogies, Tung says think of Alibaba as a combination of Google, Facebook, and Amazon, in one. Brands set up and operate their own e-commerce flagship stores on the Alibaba platform. And global brands have flocked to it, including Nike, Apple, Coke, Uniqlo, Zara, and L’Oreal.

如果要做类比，董本洪认为阿里巴巴是集谷歌、脸书、亚马逊于一体的存在。各大品牌在阿里巴巴的平台上注册，然后自行运营电子商务旗舰店。包括耐克、苹果、可口可乐、优衣库、Zara（某西班牙服装品牌）和欧莱雅在内的国际品牌无一不对阿里巴巴平台青睐有加。

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