Nike (NKE) still rules the market, but German rival Adidas (ADS) is moving forward nipping at the sneaker king's heels, analyst Christopher Svezia of Wedbush told TheStreet on Thursday.
本周四,Wedbush(某私募股权投资公司)分析师克里斯特夫•斯伟亚奇(Christopher Svezia)告诉媒体The Street,尽管耐克(Nike , NKE)依然是运动鞋市场的佼佼者,德国品牌阿迪达斯(Adidas , ADS)却在不断迎头赶上。
"For over 18 months, Adidas has taken market share from Nike. And to a lesser degree, Puma has too," added Svezia. Under Armour (UA) also took market share from Nike some two years ago when the Golden State Warriors won the NBA championship and Under Armour introduced a Steph Curry sneaker, honoring Golden State's premier shooter.
斯伟亚奇说:“18个月以来,耐克的市场份额持续流向阿迪达斯。连彪马(Puma)都抢占着耐克的市场份额。”两年前,金州勇士队(Golden State Warriors)获得NBA冠军,安德玛(Under Armour , UA)借机推出以球队首发球员斯蒂芬•库里代言的运动鞋,并因此拿下部分耐克市场份额。
Nike announced Thursday its Triple Double Initiative, which aims to push sales to online platforms. Nike's Triple Double Initiative plans to double innovation, speed and direct connections with consumers, the company contends.
本周四,耐克公布了“三双计划(Triple Double Initiative)”,意图通过线上平台带动销量。耐克方面称,该计划将促进创新、提升速度、加强和消费者的直接联系。
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