在过去的几个月里超越汉堡在全食超市里卖的很好,而且进入传统的零售连锁店对其也是一个转折点,超越肉类公司总裁伊森·布朗说道。
The Beyond Burger, which is made from pea protein, isn't the only game in town when it comes to vegan burgers. Impossible Foods, founded by Stanford biochemist Pat Brown, is touting its own plant-based patties as an alternative to meat. But the company has focused more on distribution at high-end restaurants.
超越汉堡是用豌豆蛋白制成的。但提到素食汉堡,超越汉堡并不是消费者唯一的选择。由斯坦福生物化学家帕特·布朗创建的不可能食品公司(也是一家人造肉生产企业)也在销售他们自己的植物性肉饼来作为肉类的替代品。但是该公司更侧重于在高端餐馆分销。
In addition to pushing into conventional grocery stores, Beyond Meat is also available at roughly 30 restaurants on the West Coast. And the product was recently introduced in the dining halls at Yale University.
除了打入传统的零售连锁店,在美国西海岸的近30家餐馆中也可以见到超越肉类公司的产品。而且其产品最近还被引入了耶鲁大学的餐厅。
In stores, the burger is sold in packs of two patties for $5.99. And while Brown thinks the taste and sizzle of the vegan burgers stand up against traditional beef, he acknowledges that price could be an issue for mainstream shoppers. He thinks he'll be able to undercut beef within the next five years, as Beyond Meat increases its scale and pays less for ingredients.
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