In previous visits to Israel, KFC attempted replacing the milk powder in its standard chicken recipe with a soy substitute to solve the kosher issue, claiming that the taste would be identical to that of the original. Customers did not react well to the change.
在之前进入以色列市场的尝试中,肯德基曾试图用一种大豆代用品代替其标准炸鸡配方中的奶粉,以解决犹太洁食的问题,并声称其味道将与原配方相同。然而顾客对这一变化的反应并不热烈。
“The moment we switched to kosher, sales began to plunge and it was no longer economically viable,” Udi Shamai, owner of the last KFC franchise attempt in Israel, told Globes. “The product was less good whereas things had gone fine with unkosher chickens.” Shamai said that KFC could only survive if it was not kosher.
肯德基以色列连锁店之前的最后一位老板乌迪·沙迈在接受环球电视台采访的时候表示:“我们一转向销售符合犹太洁食规定的产品,销售额就开始下滑,而且它也不再经济实惠。”“这种产品卖得不太好,而不符合犹太教规定的炸鸡却卖得很好,”沙迈表示,肯德基只有在销售不符合犹太教规定的炸鸡的情况下才能生存。
Seven KFC branches are already located in Area A in the West Bank, along with dozens of other fried chicken eateries that are owned and operated by Palestinian families.
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