苹果手表还得益于苹果手机、iPad和其他苹果产品构成的更大的生态系统。尽管瑞士公司也出售智能手表,但是在安卓的生态系统内运作的。
Still, analysts said that this doesn't spell the end of the Swiss watch as a luxury status symbol, even if it is falling behind in the smartwatch competition.
尽管如此,分析师表示,即使在智能手表的竞赛中落后了,这并不代表瑞士手表作为奢侈品象征的地位终结。
Vincent Thielke, a research analyst at market research firm Canalys, pointed out that Swiss watches are about twice as expensive as Apple watches on average ($1,000 versus $500), and in terms of absolute US dollars generated, the Swiss watch industry outperformed Apple Watch last year.
市场调研机构Canalys的一名研究分析师文森特·希尔克指出,瑞士手表的平均价格是苹果手表的两倍(前者均价1000美元,约合人民币7035元,后者均价500美元)。如果是按销售额来计算,去年瑞士手表行业的业绩超过了苹果手表。
Looking at unit sales alone doesn't tell the full picture. Apple Watches might need to be replaced more frequently than Swiss watches to upgrade their technology and boost battery life, all of which could bump up Apple's unit sales number, said Thielke. He added that the Apple Watch could also be attracting newer audiences who might never have purchased a Swiss watch.
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