However, shortly before the inauguration in 1975, he realized that his store was pretty close to a bar named, precisely, "Zorba." Since it would've been very confusing to the customers to have 2 businesses with the same name in such a small radius, Ortega took the sign and decided to add an "a," and remove the "b," coining the name of one of the most recognizable Spanish brands in the world.
然而,在1975年开业前不久,他意识到他的商店离一个叫"Zorba"的酒吧很近。奥尔特加在这么小的半径内拥有2家同名的店,会让顾客非常困惑,于是他决定添加一个“a”,并删除“b”,最后形成的就是世界上最知名的西班牙品牌之一的名字。
Amazon.com, a river of possibilities
亚马逊,一条可能性之河
Amazon.com started its days in Jeff Bezos' garage in 1994, but didn't always bear the name that distinguishes it today. What was originally an online bookstore was going to have the magical name "Cadabra." However, the brand's first lawyer, Todd Tarbert, convinced Bezos that the word sounded very similar to "cadaver."
Amazon.com是1994年在杰夫·贝佐斯的车库里被创建出来的,但那时候并不总是有今天如此有辨识度的名字。它原来是一家网上书店,计划中的名字是听起来很神奇的“卡达布拉(Cadabra)”。然而,该品牌的第一位律师托德·塔伯特说服了贝佐斯不要用这个名字,因为这个词听起来非常类似于“尸体(cadaver)”。
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