Yes, Jones recently purchased a 358-foot yacht. It's nice to cruise the Mediterranean when the pavement and business parks of Frisco get too hot. But outside of his family, the owner's true joy sinks or swims with what the Cowboys do on the field.
Jones doesn't freely articulate his Super Bowl expectations the way he once did heading into a season. A 23-year absence has a way of making even the most optimistic of individuals cautious.
But there's a persistent, yet understated, optimism throughout the organization that this team has what it takes to return.
The Bravo Eugenia cost $250 million. It has two helipads, a spa, a gym and 22 cabins to accommodate family, guests and crew. It doesn't have a plank.
If the Cowboys fall short of expectations, it may need one for head coach Jason Garrett.
"I expect us to be a better team, and I think that our personnel supports that,'' Jones said during the news conference to open training camp. "Our experience gained supports that. I'm real impressed with the staff that Jason has put together here. So I expect us to be better.
"Part of that, it should result in maybe advancing our record, or if you will, our place in the playoffs. It should result in that. That's the assumption you make, that if you're a better team and you've put together a sound one that can stay healthy, then you should be able to do better than you did last year.
"That is what I would call success.''
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