"We monitor sale prices for our wines all over the world and so far haven't seen changes," Bucelli said in an interview.

She said the lack of promotional trade fairs and the impossibility of winery visits for distributors -- both important ways for winemakers to promote their products -- is forcing a change of strategy for Biondi-Santi and others.

"For our part, we are sharing information to show that work goes on as normal in our cellars," she said, noting workers in the cellar keep a safe distance from each other as they work. "We're also conducting online tastings with wine critics and importers in different parts of the world."

Bucelli went on: "It's working well," she said. "I predict we'll keep doing it this way even after the crisis is over."

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