So, moon shot or moonshot means some incredibly long shot (meaning an unlikely shot) or an ambitious endeavor matching, metaphorically speaking, mankind's first moon landing.
Here are media examples:
1. During a recent morning audit of my Twitter feed, I noted a particular tweet from a respected journalist: "FB making big announcement next Wednesday." "Hmm" I thought, "It can't be a coincidence that this big announcement comes during Google Plus' new found glow in the media spotlight."
I pondered the topic of Facebook's announcement, which the punditry seems to believe revolves around Facebook's impending deal with Skype. I wondered how Facebook's continued alliance with Microsoft is intended to hit Google where it hurts -- in its search business. But mostly in my uninformed speculation, I imagined an alternate reality where Facebook's big announcement is simply an admission that it is very, very scared of the Google+ initiative (functional merits notwithstanding). In my thought experiment, this announcement becomes the pivotal breakthrough moment that endears it to millions, giving it a much needed boost to its flailing consumer goodwill. In this version of reality, Facebook realizes its ultimate triumph through humility.
But in the real world, the Facebook we know seems tone-deaf to the range of negative public sentiment that any high-profile company should be able to read expertly (especially one preparing for a $100 billion IPO). One cannot help but recognize that today's seeds of discontent portend a possible groundswell shift as soon as a viable option appears -- "big announcement" notwithstanding. The pathetic $35 million sale of MySpace should serve as a dire warning to Facebook. As should the decade-before-its-time moonshot of TheGlobe.com.
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