"Nah," you say, "Facebook is too big, too entrenched." It does seem inconceivable but a broader perspective gives us a different take.
It has become startlingly clear that Google and Facebook are entering the next major phase of their epic battle to dominate the marketing world. This clash of the titans pits mature Google, the marketing platform of the Internet Age, against the relatively young Facebook, the communications platform of the Social Age. Each combatant is stretching itself to encompass the capabilities of the other with the near simultaneous emergence of Google+ and Facebook's self-serve marketing platform. The corporate generals are lining up their battalions in what will be an assault of targeting code launched against Judy Consumer in the arms race to marketing domination. In this battle, Judy Consumer is little more than a powerless fleck of data, with her privacy, identity and social information just collateral damage -- regrettably expendable.
- WHY GOOGLE+ IS THE BEST THING TO HAPPEN TO FACEBOOK, Adage.com, by Judy Shapiro, July 06, 2011.
2. In 1961, President John F. Kennedy told Congress he wanted to see an American on the Moon. Eight years later, his “moonshot” came to fruition, and Neil Armstrong took one giant leap for mankind.
Tuesday night, during his final State of the Union address, President Barack Obama called for a moonshot of his own, placing Vice President Joe Biden in charge of an effort to eliminate cancer.
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