But even with television grabbing more and more audience and ad dollars, newspapers still managed to survive. Papers couldn’t compete with television in terms of speed, but they could provide the kind of in-depth news coverage that TV news never could.
Savvy editors retooled newspapers with this in mind. More stories were written with a feature-type approach that emphasized storytelling over breaking news, and papers were redesigned to be more visually appealing, with a greater emphasis on clean layouts and graphic design.
But if television represented a body blow to the newspaper industry, the internet may prove to be the final nail in the coffin. With the emergence of the internet in the 1990s, vast amounts of information were suddenly free for the taking. Most newspapers, not wanting to be left behind, started websites in which they essentially gave away their most valuable commodity—their content—for free. This model continues to be the predominant one in use today.
Many analysts now believe this was a fatal mistake. Once loyal newspaper readers realized that if they could conveniently access news online for free, there seemed to be little reason to pay for a newspaper subscription.
- Are Newspapers Dying? ThoughtCo.com, August 28, 2019.
3. As a longtime podcast listener with zero commuting (read: listening-only) time for the last three months, I got to wondering how well the industry’s content producers, networks and ad execs have been coping with the coronavirus quarantine. According to a swath of key industry players I spoke with, it looks like podcasting took a body blow like many others but has retained its long-built momentum. What are the factors underlying that resilience and will it continue?
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