What's in a Name?
People in the UK use the term the high street the way Americans use the phrase Main Street. A high street is the main commercial and retail street in a town. In big cities, each neighborhood or district will probably have its own high street. In a small village, the high street may have little more than a mailbox, a public pay phone, and a small convenience store. At the very least, a high street usually has a pub.
- "The High Street" and High Street Fashion, TripSavvy.com, June 4, 2019.
2. With English non-essential stores free to open from Monday (with health, social distancing and hygiene regulations met), Underlines Magazine assesses the mind-set of those consumers who will be coming out to shop on the High Street again.
A forward thinking report by The Green Room advises that brands and retailers will be faced with a different level of consumer expectation – one that they have never encountered before. The last 3 months have not only had profound effects on working and home life but also on emotional and mental wellbeing. From mid-March onwards everything we took as familiar changed more or less overnight and meant rapid changes for retail and brands who supply them. The ‘new normal’ is not quite here yet as we are transitioning at the moment between the period of the ‘eye of the storm’ when the pandemic struck and the gradual easing of lock-down, which many consumers are treating with extreme caution, and there is much uncertainty still in our day to day lives. Many who have been furloughed have been ‘protected’ against the financial chaos and worry for some time, but as the deadline to continue to furlough staff passed on 10th June, there was a wave of redundancies in the retail chain.
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