5. Top quality demands top dollar. You can often find comparable food cheaper in other stores. And, while Whole Foods does run promotions and sales, its overall pitch is more about value than price. Because its customers believe that this chain consistently provides top quality goods, the consumer can justify paying more for them.
5.顶级的质量配得上顶级的价格。你总是能在其他商店找到更便宜的相同食物。与此同时,虽然全食超市也会搞促销和特售,但总体来说相比价格它更看重的是价值。因为它的消费者们都相信这家连锁店始终提供的都是顶级质量的产品,所以消费者们会愿意为它们付出更多的钱。
Lesson: Remember not to get pinned down to a specific salary number until you are sure that the employer believes that you are the very best candidate. Only then can you shift the decision maker away from hiring based on cost to the company to hiring total quality and value. With this approach you are much more likely to justifying in the hiring manager's mind why you deserve to start at or near the top of the salary range.
经验:记住在你确定雇主相信你是最适合的候选人之前,不要太坚持某个薪水数额。只有在那之后你才能让决策者从根据成本考虑转换到根据公司增加的价值考虑。这样,你就更有希望能让人事经理思考为什么你值得让他们付出最高的薪水。
(实习编辑:于晓伟)
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