Selling yourself to an employer has never been more important.

At a recent webinar sponsored by the American Bar Association, "How to Sell Yourself: Developing the Perfect Pitch," panelists outlined the tools and skills necessary for a great interview.

The most important thing you can do is be prepared, advised Martha Fay Africa, a partner at the legal recruitment firm Major, Lindsay & Africa in San Francisco.

"Do your homework - read and study and learn about your potential employer and its competitors," she advised.

Always bring extra copies of your resume and dress professionally, she added.

Africa said interviewees should attempt to strike a balance between dominating the conversation and being too reserved and shy.

"Listen and comment appropriately and be sure to avoid phrases such as 'um,' 'you know,' and 'like,'" she said.

Most importantly, an interviewee should "show energy and interest in the job, and be able to give examples of why" he or she is interested in the position, Africa said.

Remember that employers "hire people they connect with on a personal level, and that will make them look good as a boss," she said.

Jasmin N. French, principal and founder of the J. French image and wardrobe consulting firm in Chicago, advised attorneys that it is nearly impossible to reverse a first impression, "and this is not the job market to test that theory."

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