10. Remail the same letter to the same people two or three times. Repetition often helps.
11. Don't mark letters "Personal and Confidential," unless there's a solid reason why they can't be opened by a secretary. If the letter is persuasive enough, it will get through.
Give yourself time
You can't expect to produce an exceptional document overnight. Letter-writing is actually harder than resume-writing because you're starting with a clean slate. In resume-writing at least you have your background--which is definite--to work with. In letter writing, you start with nothing. Letters can be about anything. That's why they're so difficult.
I once took a class called "How to Market a Book." The class focused on writing query letters to publishers to get a book contract. The course lasted six weeks and met for two hours each week. I spent several hours per week on homework--staying up all night several nights--and the end product was a one-page sales letter to publishers. Lots of work for just one letter.
I mailed the letter to about 30 publishers and got 13 responses. No one bought the book, but one publisher did offer to publish it for royalties only (no advance), which I declined. That book was the forerunner of this one.
Writers often say, "I don't like writing, but I like having written." That's how many of us feel. Writing can be hard work. Don't take it lightly, and don't feel bad if you can't write a high-impact marketing letter in half an hour. Neither can professional copywriters! Writing is a profession, like rocket science. Don't expect to learn or perfect it overnight.
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