Don't copy someone else's letter
Take these letters as samples and modify them to fit yourself, but don't copy them verbatim(逐字地). I've found that people who copy someone else's letter seldom get a good response, regardless of how good the letter is. Be original.
It would be easy to take the letters in this collection and use them word-for-word. That would be quick, but probably not effective. Your letter has to be "you." It should sound like you, feel like you, read like you--because you have to follow it with a phone call, or answer questions about it.
So, don't send a really "hot," aggressive letter if you're introverted and laid-back. You'll have trouble following up on the letter and you may not come across well. Send a letter that mirrors your style--and only you can write that letter.
Get professional help
If you're a skilled writer, fine. The project may be easy for you. But if you're not, you may need help. Consider hiring a professional freelance writer(自由撰稿人) to help you compose and edit your letters, but not to do them for you.
Where can you begin to look? Call your local ad club for the names of direct mail freelance writers. Read the classifieds in Writer's Digest. Check the Yellow Pages under "Writers." Contact your local writers' guild. Check with local advertising and PR firms. They use lots of freelancers. Newspaper and magazine editors know writers too.
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