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怎样在事业上取得成就

Close the Door 破釜沉舟

Ralph Olson was a financial analyst at Pepsi-Cola when a project no one wanted was tossed his way: create an affordable plastic soft drink container consumers would love.

Olson grabbed the corporate hot potato and mentally closed the door on failure. "My thinking was, 'I want it because I think I can make it work,'" he said in Moss' book.

With no turning back, Olson drove the project forward. The now-ubiquitous two-liter plastic bottle led to Olson's promotion to vice president -- the youngest in company history at age 32.

Never Say No 永远不要说“不”

Buddy Newell told Moss he always loved fine timepieces. To excel at selling them, Newell decided he'd always deliver exactly what his wealthy customers wanted.

What they wanted were diamonds. But his employer, PK Time, balked at adding rocks to their watches. So Newell talked the designer into making just one.

Newell sold the diamond-encrusted watch in 10 minutes.

The company developed a jewel-heavy "Buddy" line in his honor, and Newell ticked ahead to vice president of sales.

Perfect Your Image 建立完美的形象

Ed Cortese decided to operate his career like his own little company, he told Moss.

To project a confident product -- himself -- Cortese dressed flawlessly and used his posture and demeanor to communicate a calm expertise. That approach helped him land his dream job as marketing director for luxury magazine Robb Report.