When secrecy is essential, with an upcoming product launch or a private personnel issue, don't compromise honesty. You can keep secrets and still tell the truth, Just be honest about what you can and cannot say。当你必须保密时,比如面对一个即将发行的产品或是私密的个人文件,不要违背诚实。你可以继续保守秘密,同时说些真话,你只要坦诚地说明什么是你可以说的,什么你不可以说。
2. Do your research. 2.做好研究。
Just as a diplomat would learn about a culture's customs before a visit, learn as much as you can before you try to connect with a customer, peer, or potential partner. Learn what they value, how they behave, what their long-term interests are, and what they need or want。就像一个外交家会在出访前研究好该国的文化一样,当你要和一位客户、同僚或是潜在的伙伴联系时,你也要尽可能地做好研究。要知道他们的价值观,行为准侧,兴趣以及他们需要什么。
Use that knowledge to help you craft your message or product, address specific needs, and show that you understand their values. 利用这些知识来构造你的语言和产品,处理特殊需求,并向他们表明,你了解他们的价值观。
3. Listen more than you talk. 3.多听少说。
Diplomats and business people have a reputation for being pushy, but the best take time to listen. Half the job is about saying what you want or need, but the other half is listening, It's as important to listen as it is to speak。外交家和商人都被认为是非常咄咄逼人的人,但你最好多花些时间去聆听。“工作的一半是表达你的需求,另一半就是聆听。听与说一样重要。
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