Law 1: What you leave out is just as important as what you keep.
法则一:你失去的和留下的一样重要。
In a world where there's an incredible, rapidly growing amount of information, we're constantly scared about leaving something out. Whether it's a product feature, a fact, or a strategic option, we tend to try to include everything.
在一个信息迅速增加的世界,我们总是担心错过什么。不管是产品特性、事实还是战略性意见,我们总是想把一切都收入囊中。
The first law is the idea that simple goals are easier to focus on, and that the simplest designs and shortest speeches have the greatest impact. Taking more time to focus on removing what's unneeded helps let other people's imaginations and capabilities do more of the work. It's more satisfying for them, and leads to more success for you.
第一条法则的思想是简单的目标更容易让人集中精力,最简单的设计和最短的演讲可以有最好的效果。花更多时间集中在去除不必要的事物上,这能让别人的想象力和能力做更多事。这会让他们更满意,也会让你更成功。
Law 2: The simplest rules are the most effective.
法则二:最简单的规则最有效。
The second law is the insight that people work best when there are a few simple and well understood rules. When there are many rules and regulations, they tend to be ignored.
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