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F: I Don't know how they do it! Our competitors have undercut us by 10% percent on the price of our latest model. There is no way will be able to
compete against that. We're barely breaking even with the present prices.
F: These price wars are disastrous for our bottom line. If they're charging 10% less than we are, we've got to find a way to lower our
price while keeping our profit.
M: Profits are alomst nonexistent now, we can't beat their price. How do they keep their price so low?
F: We can try to lower our cost of production then. We need a price that we can compete with, something comparable with the competition.
M: You really think we can make it? I don't have much faith in our ability to lower the price again. We're no match for them, the competition will beat
us hands down.
我真不知道他们是怎么搞的!我们的竞争对手的价格比我们最新一款的产品价格低10%.那样我们根本不可能与他们竞争.就目前的价位我们刚刚能维持不赢不亏.
这些价格战对我们底线的影响是灾难性的.如果他们比我们的要价低10%,那我们只能在维持利润的同事找到一种降低价格的办法.
现在利润几乎是谈不上了...我们不能杀他们的价.他们怎么能把价格定的那么低?
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