音频试听:英文正文Nina: Let me give you a few scenarios. A, we find out who has been linking us to the local middle..."/>
比较方案 Comparing Proposals
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音频试听:
英文正文
Nina: Let me give you a few scenarios. A, we find out who has been linking us to the local middlemen, and we'll make them say that we were never linked to those factories.
Raymond: And the second scenario?
Nina: We stop our regular ads, and replace them with two new kinds of ads. In one, we say that we never used cheap materials to make our products. In the other, we completely disagree with anyone that isn't using the best materials. And we tell people that we agree if they refuse to buy things from companies that do use second-rate materials.
Jonathan: Good idea. That way, everyone will know we're not just a big company that only cares about profits, not people.
Raymond: Can you run the first option by me again, in more detail? How do we find out where the stories are coming from?
Nina:Let me map it out.Our lawyers go to a paper that has run the story and tell them we'll sue if they don't tell us where they got the info. In the end we'll find out who started the stories.
Raymond: I think that option B is the best alternative.We'll have to do a lot of checking with the first scenario, and we'd just be shooting in the dark.With the second option we can start fixing things now. Nina, by Monday morning I want some good options for both kinds of ads you talked about. We have to nip this in the bud before it hurts us too badly.
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