For his latest automotive venture, Anand Mahindra has turned Asia’s conventional industrial wisdom on its head.

阿南德•马欣德拉(Anand Mahindra)最新的汽车事业颠覆了亚洲的传统产业智慧。

Instead of assembling the product — the new GenZe electric scooter — with low-cost factory labour in Asia and exporting it to the US, India’s Mahindra & Mahindra has opted for what it calls an “all-American product. It was designed in Silicon Valley and will be made in Ann Arbor, Michigan under the supervision of 60 relatively expensive engineers, with components from across the globe.

印度企业马欣德拉(Mahindra & Mahindra)并没有利用亚洲工厂里的低成本劳动力组装其新产品——GenZe电动摩托车——并出口到美国，而是选择打造一款“全美国产品。这款产品在硅谷设计，将在密歇根州安阿伯(Ann Arbor, Michigan)制造，制造过程会在60名薪水相对亚洲较高的工程师指导下进行，使用的部件将来自全球各地。

 

 

“This is the new animal that a global new product manufacturing set-up is going to be, says Mr Mahindra, the Harvard-educated billionaire who took the helm of the $16bn Indian conglomerate as chairman three years ago.

“一种新的全球化产品制造模式就将是这样的，有哈佛大学(Harvard University)教育背景的亿万富翁马欣德拉说，3年前他开始作为董事长执掌这家市值160亿美元的印度企业集团。

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