Perhaps this is just another passing fad, like the FAO Schwarz floor piano. As the history of theGM building proves, business fortunes swing faster than anyone can imagine. In anothercouple of decades we may find it utterly bizarre to think that anyone ever wanted to go into awindowless basement with hundreds of others to buy an iPhone. Least of all treat it as atourist attraction.
也许这只是另一次短暂的热潮,就像FAO Schwarz的地面钢琴一样。正如通用汽车大楼的历史所证明的那样,企业命运跌宕起伏,速度之快超出所有人的想象。再过几十年,我们也许会感到难以置信:居然有人想要去一间连窗户都没有的地下室,和数百名其他顾客挤在一起,只为购买一部iPhone。更别提还把它当作一个游览胜地。
Right now, I will be watching curiously to see what Angela Ahrendts, the ultra-stylish designqueen at Apple, does with that cube. Like it or not, it has now become a powerful symbol ofour modern age, a time where kids (and adults) still love to buy “toys — just not quite thetype of toys our parents flocked to in the past.
现如今,我将会饶有兴趣地期待苹果超级时尚的设计女王安杰拉•阿伦茨(Angela Ahrendts)对那个玻璃方屋的改造。无论你喜欢与否,这个玻璃方屋已经成了我们当今时代的有力符号。在这个时代,孩子(和大人)仍然喜爱买“玩具——只不过跟过去我们的父母爱买的玩具类型不太一样罢了。
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2020-09-15
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