阅读部分需要提取的观点是:
- Main point: 环保认证对于美国木材公司意义不大
- Sub point 1:美国消费者对于广告上的环保认证并不信任
- Sub point 2:环保认证会提高产品价格,而美国的消费者对于价格敏感
- Sub point 3:这项认证只对海外市场有效,而美国木材公司的市场主要在国内
Well, despite what many people say, there is good reason to think that many American wood companies will eventually seek ecocertification for their wood products.
尽管有很多人那么说,但是还是有很充分的理由来促使美国木材公司逐渐为他们的产品寻求环保认证的。
First of all, consumers in the United States dont treat all advertising the same. They distinguish between advertising clams that companies make about their won products and claims made by independent certification agencies. Americans have a lot of confidence in independent consumer agencies. Thus ecologically-minded Americans are likely to react very favorable to wood products ecologically certified by an independent organization with an international reputation for trustworthiness.
首先,美国消费者对于不同广告的态度也是不一样的。他们可以区分哪些是公司企图宣传产品的广告说辞,哪些是来自独立认证机构的评价。美国人对于独立消费机构的评判还是很有信心的。美国人很有环保理念。因而,拥有来自于国际声望独立组织认证的木材产品还是很有兴趣的。
【新托福TPO 7综合写作详细解析:环保认证在美国无用】相关文章:
最新
2017-06-13
2016-02-26
2016-02-26
2016-02-26
2016-02-26
2016-02-26