雅思阅读模拟真题：How a Frenchman is reviving McDonalds_雅思英语阅读

雅思阅读模拟真题：How a Frenchman is reviving McDonalds

　　D.　　He introduced open door visitor days in each country which became hugely popular. In Poland alone some 50,000 visitors came to McDonalds through the visitors programme last year. The Nutrition Information Initiative, launched last year, put detailed labels on McDonalds packaging with data on calories, protein, fat, carbohydrates and salt content. The details are also printed on tray-liners.

　　E.　　Mr Hennequin also wants people to know that McJobs, the low-paid menial jobs at McDonalds restaurants, are much better than people think. But some of his efforts have backfired: last year he sparked a controversy with the introduction of a McPassport that allows McDonalds employees to work anywhere in the European Union. Politicians accused the firm of a ploy to make cheap labour from eastern Europe more easily available to McDonalds managers across the continent.

　　F.　　To stay in touch with local needs and preferences, McDonalds employs local bosses as much as possible. A Russian is running McDonalds in Russia, though a Serb is in charge of Germany. The group buys mainly from local suppliers. Four-fifths of its supplies in France come from local farmers, for example. And it hires celebrities such as Heidi Klum, a German model, as local brand ambassadors.

　　G.　　In his previous job Mr Hennequin established a design studio in France to spruce up his companys drab restaurants and adapt the interior to local tastes. The studio is now masterminding improvements everywhere in Europe. He also set up a food studio, where cooks devise new recipes in response to local trends.