With Ethels Chocolate Lounges, Mars officials want consumers to enjoy chocolate beyond key holidays such as Valentines Day, Easter and Christmas. In addition to splurging on big candy purchases for special occasions, consumers could also frequent their neighborhood chocolate lounge for regular, smaller indulgences in gourmet confections.
Inside Ethels Chocolate Lounges, patrons can buy 10 chocolates and hot cocoa for two for $18. Chocolate fondue for two, with dipping items such as strawberries, bananas, marshmallows or pound cake, costs $18 to $25.
The chocolate flavors in the Ethels line also depart from the standard butter-cream fare of more conventional lines. Truffles come in espresso, honey and pi a colada varieties, while the Cocktail Collection serves up chocolates with hints of spiced rum, brandy, champagne and mixed drinks such as mojitos and margaritas.
The American Pop Collection offers Peanut Butter and Jelly, Cinna-Swirl and Apple Pie varieties.
The confections feature custom touches such as hand-squeezed juices for the Fruit Collection and individually painted or transferred art on candies in the Cocktail Collection.
Candies sold through Ethels have commanded about a third more in price than Ethel M chocolates. A 1-pound, 1-ounce box of Ethel M Creamy Milk Chocolates, for example, contains 40 pieces and sells for $29. A 24-piece box of Ethels chocolates retails for $24.
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2016-02-26
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