Executives are preparing for nationwide expansion in 2008. Mars officials havent solidified entry into specific cities yet, though Haugh said the emphasis would be on markets with diverse demographics and high concentrations of gourmands.
Were talking about the usual suspects -- L.A., Dallas, Atlanta, Haugh said. Were looking for premium foodie markets.
The company will also make capital investments in its Henderson factory as the plant switches more of its output to Ethels products, though Haugh didnt disclose the price of the improvements.
Haugh said the company doesnt plan to let workers go or hire new staffers to accommodate the brand swap. Mars Retail Group employs about 450 workers in the Las Vegas area.
Food marketers said expansion could bring even sweeter success to Mars Retail Group.
If you look at Starbucks, going for a cup of coffee there is kind of the in thing to do, Montague said. Its become a status symbol. The chocolate lounge could follow in similar footsteps. It may not be as large an industry as coffee, because so many consumers are drinking coffee. But a chocolate lounge could be the next hit date thing. Instead of grabbing a cup of coffee, people might go to the new chocolate lounge and have a couple of gourmet chocolates. Its possibly one of the great, new, emerging trends.
Agreed Lalich: I dont see a slowdown in gourmet trends in the near future. I just see the gourmet market as continually moving up. I think theres a market for .
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