A.whether people with very different spending behaviour experience different amounts of pain in response to products.
B.whether buying an item with credit cards eases the pain of the same individuals compared with paying for it by cash.
C.whether the abstract nature of credit cards may modulate the con side of the calculation in favour of the pro.
D.whether the credit cards may subvert human instincts in ways that seem pleasurable but with a terrible effect.
Questions 10-13
Complete the notes below.
Choose NO MORE THAN THREE WORDS from Reading Passage 1 for each answer.
Write your answers in boxes 10-13 on your answer sheet.
To find what happens in the brain of humans when it is deciding things to buy,George Loewenstein and his co-researchers did an experiment by using the technique of fMRI.They found that different parts of the brain were invloved in the process.The activity in 10 was greatly increased with the displaying of certain product.The great activity was found in the insular cortex when 11and the subject decided not to buy a product.The activity of the medial prefrontal cortex seemed to associate with both 12informaiton.What interested Dr Loewenstein was the 13 of the assessment of the product and its price in different parts of the brain.
Keys and explanations
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