I. Fixing Britain should be his priority, says David Palmer, a restaurant analyst at UBS. Almost two-thirds of the 1,214 McDonalds restaurants in Britain are company-owned, compared with 40% in Europe and 15% in America. The company suffers from the volatility of sales at its own restaurants, but can rely on steady income from franchisees. So it should sell as many underperforming outlets as possible, says Mr Palmer.

　　J. M.Mark Wiltamuth, an analyst at Morgan Stanley, estimates that European company-owned restaurants margins will increase slightly to 16.4% in 2007. This is still less than in the late 1990s and below Americas 18-19% today. But it is much better than before Mr Hennequins reign. He is already being tipped as the first European candidate for the groups top job in Illinois. Nobody would call that a McJob.

　　Notes to Reading Passage 1

　　1.sterling高质量的

　　e.g. He has many sterling qualities. 他身上有许多优秀的品质。

　　2. menial 不体面的, 乏味的

　　3. spruce up打扮整齐、漂亮、装饰

　　4. mastermind指挥、谋划

　　e.g. The police know who masterminded the robbery.警察知道是谁策划了那次抢劫。

　　5. underperform表现不佳表现出低于标准的工作水平、企业出现亏本

　　Questions 1-6

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