There is a very tight race for No. 1 between ABC, Fox and CBS, Mr. Falco said Thursday in a telephone interview from his office in Turin. You cant discount that. Thats why they decided to go with original programming. This is about the competitive nature of our business.
Preston Beckman, an executive vice president of the Fox network who is its chief scheduler, said: We just decided we werent going to lay down this time. Were just sticking to our knitting.
ABCs and Foxs salvoes against the Olympics come at a time when NBC is hoping to overcome the absence of the American figure skater Michelle Kwan and disappointing performances by United States skiers.
Among viewers 18 to 49, the category most networks care most about, the 11.7 rating for Idol on Wednesday beat NBCs 4.1. In addition to the two Idols, House and Greys Anatomy, ABCs Desperate Housewives and Lost surpassed the Olympics with viewers 18 to 49.
Idol, Housewives, Lost and Greys Anatomy are linked by having rabid followings among women 35 and older, an audience that NBC counts on for the Olympics.
People have relationships with these programs, Stacey Lynn Koerner, an analyst for Initiative Media, said. They are like their close friends or relatives.
She added: You dont get that very visceral connection to the content of the Olympics. Its a two-week-long event with a lot of people you dont really know.
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