演讲开场15秒,抓住观众的心_小升初口语

演讲开场15秒,抓住观众的心

　　4. Open with a startling and relevant fact.

　　新奇、重要的事实更能抓人眼球。

　　To get an audience focused on what youre going to tell them, you must first break through the mental noise that causes their attention to waver. This is best accomplished by a slide showing a fact that is new to the audience and important enough to capture their attention. Build the rest of your presentation to answer the business questions that this initial fact has raised in their minds.

　　两个不同的演讲开头

　　BAD:

　　Hi, Im John Doe from Acme and Ive been working in the widget industry for 20 years. And boy, has it been an exiting time (just kidding!) Acme is the industry leader in widgets with over a million satisfied customers!! Im here today to talk to you about how we can help you save big money on your purchases of high quality widgets.

　　BETTER:

　　Yes, one million dollars. (Pause.) Thats how much money youre losing every year because of widget failure. Fortunately, there IS a better way and Im going to explain how you can easily save that money rather than waste it.

　　Needless to say, the slides in the above example are simplistic. The better example could probably be made more visually rich, perhaps with an illustration of money going down a drain (along with the $1m).