When women shop, theyre doing it in a way where they want to be very happy, says McGrath. Theyre kind of shopping for love.
In fact, it is in clothing where we see a male-female most clearly.
Why, complain some men, are all male clothes navy, black or brown? But would they wear light green and pink ?
These days, many guys wear a sort of uniform, says Paco Underhill, author of Why We Buy. Its been hard for them to understand what it means to be fashion-conscious in a business way. It becomes much, much easier you narrow your range of choices.
1 A playing B fishing C shopping D going
2 A get out B look round C move round D move about
3 A defending B challenging C proving D supporting
4 A Regardless of B Because of C Owing to D Thanks to
5 A want B like C hate D hope
6 A coats B caps C socks D books
7 A job B movement C exercise D research
8 A similar B close C alike D different
9 A wander B go C fly D run
10 A small B big C large D perfect
11 A task B play C game D destination
12 A brings B causes C makes D keeps
13 A everybody B nobody C anybody D no one
14 A explanation B intention C division D description
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