1. A) to B) at C) of D) on

　　2. A) below B) beneath C) over D) above

　　3. A) to consider B) into consideration C) to consideration D) in consideration

　　4. A) he believes will be B) what he believes be C) what he believes will be D) he believes to be

　　5. A) afford to B) be affordable C) be afforded to D) have afforded

　　6. A) constantly aware B) constantly knowledgeable of C) be constantly aware of D) constantly aware of

　　7. A) Because B) Since C) When D) While

　　8. A) both B) as well as C) also D) but

　　9. A) refer B) refer to C) call D) are referred to

　　10. A) cost B) the cost C) the costs D) costs

　　11. A) from B) in C) D) for

　　12. A) less B) numerous C) more D) many

　　13. A) them B) these C) it D) those

　　14. A) offering B) cutting C) reducing D) having

　　15. A) as just B) just as C) because D) while

　　KEYS: CABCA CDABD BCCAB

　　Importance of the Public Image

　　Public image refers to how a company is viewed by is customers, suppliers, and stockholders, by the financial community, by the communities in which it operates, and by federal and local governments. Public image is controllable ________, just as the product, price, place, and promotional efforts are.

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