这句话实际上是在进行让步,承认了广告还是有用的,但是原因不同。点明了论证主题句,下面几段全是围绕着让广告更有效这个主题来写的,正如官方评语中就提到了本文有个明显的中心句,就是本句。 To clarify, it may be necessary to advertise more in order to increase sales, however that could be due to many circumstances such as a decrease in the publics overall attendance, an increase in the cost of movies, or a lack of trust in the opinions of the reviewers.这句话是对主题句的补充,提供了几种具体的他因的论证方向,更重要的作用是,把主题句给打拆开几个小的分枝论点,从而方便下面的讨论。
The advertising director first needs to determine the relative proportion of movie goers that choose to see Silver Screen films. 第一个需要对外界进行的评估就是人群中选择SS的比例。 That will help him to understand his market share.If the population in general is attending less, then he may still be out-profiting his competitors, despite his individual sales decrease.In fact, his relative sales could be increasing. 这几句话是对分枝论点的三段式演绎,即总体人数减少,她有可能还有竞争力,只要他的相对份额更多,竞争能力强,有可能他挣的更多 Determining where he stands in his market will help him to create and implement an action plan.最终的an action plan不就是广告吗,在段末尾很明显的点了一下题。
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