Another important thing to consder is the relative cost of attending movies to the current standard of living. 第二个需要考虑的就是当前的人们平均生活水平。 If the standard of living is decreasing, it may contribute to an overall decrease in attendance.In that case, advertising could be very helpful, in that a clever campaign could emphasize the low cost of movies as compared to many other leisure activities.
This could offset financial anxieties of potential customers.这几句话是环环相扣的,论证方法为加条件后讨论,三段论式演绎,即人们生活水平降低==〉总体上看电影的人变少==〉广告强调电影最低价会很有效==〉广告这时是很有效的。经过一番的推导,最终还是指向了中心观点,就是广告还是很有帮助的。这是又一次的很好的点题。我们仔细比较二三两段就会发现,在论证结构上有着很好的对应,是非常工整的对仗。
Finally, it is important to remember that people rarely trust movie reviewers.第三个需要考虑的就是人们的信任问题。这里通过论证使得最后推导出中心观点的后半句话,至此全文的逻辑链论证就比较完善了。
For that reason, it is important that the films appeal to the populus, and not critics alone.The best advertisement in many cases is word of mouth.No matter what critics say, people tend to take the opinions of friends more seriously.This supports continual funding to produce quality movies that will appeal to the average person.最后通过三段论的演绎,使得广告效应逐渐向拿出钱真正搞点好电影这个观点上过渡。我认为这是全文的亮点。触及到了事物的本质的改变才是最有意义的,使得在前两段的论证的基础上,通过本文的论证使得讨论更加的深入,更加的务实。
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