Choice. Now you all shop online, compare online, do everything online, and yet this revolution has hardly touched the surface of public services like education, or health care, or policing, and you're going to see this change massively. We should be making this change with the information revolution in our country, with searchable health sites, so you can see what operations work out properly, what records doctors have, the cleanliness of hospitals, who does best at infection control, all of the information that would once be locked in the Department of Health, is now available for all of us to see.
And the third of these big changes, accountability. This, I think, is a huge change. It is a crime map. This is a crime map from Chicago. So, instead of having a situation where only the police have the information about which crimes are committed where, and we have to employ people in government to try and hold the police to account, suddenly, we've got this vast opportunity for people power, where we, as citizens, can see what crimes are being committed, where, when and by whom, and we can hold the police to account. And you can see that this, looks a bit like a chief's hat, but actually that's an assault, the one in blue. You can see what crime is committed where, and you have the opportunity to hold your police force to account. So those three ways, transparency, accountability, and choice, will make a huge difference.
Now I also said the other principle that I think we should work on is understanding of people, is recognizing that going with the grain of human nature you can achieve so much more. Now, we're got a huge revolution in understanding of why people behave in the way that they do, and a great opportunity to put that knowledge and information to greater use. We're working with some of these people. We're being advised by some of these people, as was said, to try and bring all the experience to book.
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