Surging growth in international travel is driving revenue increases at the foreign units of U.S. online travel agencies and has spurred heated ________________________for a bigger slice of the lucrative and ________________________ market.
Companies like Orbitz Worldwide Inc. and Priceline.com Inc. have ramped up efforts to attract customers to their sites ________________________, and at least one U.S. travel site, Vayama, has ________________________itself entirely to international bookings for travel to and from the United States.
Growth in bookings made outside the United States far outpaces the growth in U.S. ________________________bookings.
That is partly because more people are traveling and partly because travelers are increasingly comfortable trusting their ________________________to websites, said Orbitz Chief Executive Steve Barnhart.
Its a competitive market place in the United states, and its going to be a very competitive marketplace ________________________,
Barnhart said in an interview on Monday.
Earlier this week Orbitz said it has relaunched ebookers, its online travel company in Europe, with more ________________________and user reviews with the goal of attracting more European bookings.
________________________up from $24.5 billion in 2004, according to travel research company PhoCusWright.
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