2015考研英语阅读全球来袭夜店_大学英语阅读

2015考研英语阅读全球来袭夜店

　　Global data on the nightclub industry are patchy. Clubs tend to be privately owned and deal alot in cash. Many last little longer than a pint of lager at a stag party. IBISWorld, a researchgroup, estimates that bars and nightclubs make profits of $800m on takings of $20 billion-25billion a year in America, where data are most reliable.

　　全球范围内关于夜店的资料零星不齐。夜店常为私人所有，大多以现钞交易。不少人在夜店的单身派对上喝完一品脱淡啤酒后，呆不了多久就离开了。研究机构 IBISWorld估计，美国的酒吧和夜店一年200亿~250亿美元的营业额中，利润有8亿美元，而且美国酒吧和夜店提供的资料其可信度相当高。

　　Asia could offer equally rich pickings. Pangaea s Singapore venue, for instance, is alreadyclaiming receipts of $160,000 a night. Michael Ault, Pangaea s owner, says that the key inAsia is to have the most expensive of everything .

　　在亚洲市场也能轻轻松松地赚那么多钱。举例来说，位于新加坡的潘吉亚分店表示，其一晚的营业额已达16万美元。潘吉亚的老板Michael Ault说，在亚洲开夜店的秘诀在于提供的一切东西都要是最贵的。

　　Otherwise, the operating model is much the same as in the West. Raise money, find adramatic space, befriend celebrities, promote, promote and promote. First you go forthe A crowd, says Mr Ault. You spend all your money on DJs and celebrities to build thebrand. Then the A crowd moves on. So you go from the A crowd to the B crowd. Then youhave to ask yourself: do you want the C crowd?