除此以外,亚洲夜店的经营模式与西方的大同小异。募集资金,装修豪华,与名流交朋友,然后推广,推广,再推广。 首先你要争取到A类人, Ault说, 你得在DJ和名流身上下重金,从而打造夜店的品牌。那么这些A类人便会成为常客。之后你的目标会从A类人转向B类人,接着你得问问自己:你还想要C类人成为你的消费群吗?
Nightclubs are a risky business. Spreading your bets across regions ought to mitigate thatrisk. But venturing into unfamiliar cities can mean dealing with unfamiliar undesirables.As one nightclub owner puts it: Anyone can walk in and say: Get out, or your head is in thetrunk of a car .
开夜店存在着风险。不过在各个地区全面撒网应该能够降低这种风险,但冒险在不熟悉的城市开夜店便意味着需和不速之客打交道。正如一位夜店老板所说: 任何人都能进来说:滚出去,否则让你脑袋搬家。
Anita Elberse of Harvard Business School predicts that more clubs will do deals with hotels topenetrate emerging markets. A rooftop club can make more money for a hotel than itsrooms. Morgans Hotel Group, a luxury chain, last year bought the Light Group, a bigAmerican nightclub operator, for this reason. Andy Masi, the Light Group s boss, says thatworking with a hotel helps him meet the right people as he expands abroad.
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